Computer and Tech

Apple embarks on Emmy quest with big bet on video streaming



Tv is likely one of the few screens that Apple hasn’t conquered, however that will quickly change. The world’s richest firm seems able to goal for its personal Emmy-worthy programming alongside the traces of HBO’s “Recreation of Thrones” and Netflix’s “Stranger Issues.”

Apple lured away longtime TV executives Jaime Erlicht and Zack Van Amburg from Sony Corp. in June and has given them $1 billion to spend on unique reveals through the subsequent yr, in keeping with a Wall Road Journal report quoting unnamed individuals.

The programming would solely be obtainable on a subscription channel, almost definitely bundled with the corporate’s current Apple Music streaming service. Apple declined to remark.



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