Apple summoned the ghost of co-founder Steve Jobs because it launched what it known as the “smartphone of the longer term” on Tuesday.
In its first main occasion at its new “spaceship” campus in Cupertino, the corporate unveiled three new iPhones — together with one which begins at $999, the price of a primary MacBook Air laptop computer — in addition to a brand new Apple TV with 4K and its Apple Watch Collection three with its personal mobile connection.
Jobs was repeatedly invoked because the presentation went on. Earlier than CEO Tim Prepare dinner took the stage, attendees had been instructed to shut their laptops and black out the screens of their smartphones for a couple of minutes in the dead of night.
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