CUPERTINO, Calif. (AP) — Apple has made a luxurious iPhone that punctuates its technological swagger with a high-priced exclamation level. And that exclamation level seems to be an indication of issues to come back.
The long-anticipated iPhone X unveiled Tuesday will promote for $999, double what the unique iPhone value a decade in the past and greater than some other competing gadget available on the market. That is very a lot in keeping with Apple’s long-term positioning of itself as a purveyor of expensive aspirational devices.
But it surely’s additionally a transparent signal that Apple is ramping up that technique by persevering with to push its costs greater, despite the fact that enhancements it is bringing to its merchandise are sometimes incremental or by-product.
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